In 1962, Herb Alpert took an instrumental tune called “Twinkle Star,” added trumpet and crowd noises and rechristened it “The Lonely Bull.” This stately yet genial number became the newly-launched Tijuana Brass’ first hit, as well as the title track of the group’s debut album. The elements that would bring them sustained success throughout the ‘60s — Latin instrumental seasoning, catchy pop songwriting and eclectic arrangements — are present. Alpert seems to be sketching out future TJB smashes here, getting his south-of-the-border licks in order on tracks like “El Lobo” and “A Quiet Tear (Lagrima Quieta)” and experimenting with festive mariachi/rock fusions like “Acapulco.” He brings in other colors as well, covering the Greek instrumental “Never On Sunday” and delving into Tex-Mex polka on “Tijuana Sauerkraut.” A version of the Everly Brothers’ “Let It Be Me” reconsiders this tender ballad as a Mexican serenade. While soloing is kept to a minimum here, Alpert’s trumpet does shine on “Desafinado,” a bossa nova tune. The ethno-musical pastiches found on The Lonely Bull have a sweetness and charm to them that’s still a pleasure to hear.