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Live Your Life T.I. Feat. Rihanna |
| Following a shaky year, plagued with problems with the law, no effort has been spared for the launch of T.I.'s sixth album "Paper Trails" with up to four different lead tracks sent to promotion at nearly the same time: First came his recent US number one "Whatever You Like"; hip-hop's magnificent four joint bash "Swagga Like Us" promptly followed; "Dead and gone", a duet with Justin Timberlake, and last but not least, this one that has quickly replaced "Whatever..." atop Billboard singles and looks likely to break the Atlanta rapper in the European markets. A few years ago, this overwhelming campaign would have been spread over a full year; but these days it pays off to concentrate all efforts at once, as the first week sales of the album, far beyond the half million mark, seem to prove. "Live Your Life's" main appeal is Rihanna singing the chorus over the pseudo-Tyrolese intro of O-Zone's recent eurosmash "Dragostea Din Tei", whereas T.I adds his distinctive eeeh-oooh hailing and throws in some rhymes that sound like a declaration of principles for everybody who wants to replicate his rags to riches story. | |
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