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If the 80s saw New York rappers rule the roost in the USA and the 90s saw the rise of East Coast rappers such as Dr Dre. and Snoop Dogg, its safe to say that the 00s have seen the South come to be the major force in commercial Hip Hop. Enter Atlanta born rapper T.I. whose latest album, Paper Trail, looks set to storm into the number one slot in the US album charts and help solidify a real shift in power that has been bubbling in the last 10 years with rappers such as Ludacris, Lil Jon, Lil Wayne and Soulja Boy.
On Swagger Like Us T.I. uses a sample from British artist M.I.A., one of the few artists who is as hot as T.I. himself right now in the States, and then assembles a dream team of rappers including Jay-Z. Lil Wayne and KanYe West to create a track that is predictably going down a storm for hip hop fans. Also predictably, Swagger Like Us treads the familiar lyrical territory of women, cash, clothes, guns and rhyming ability. But hey, when the beats are this banging and the rappers are this profile who cares? To paraphrase Tim Westwood, THIS IS BIG IN THE GAME!
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