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Hailing from Sweden Pluxus are an electronic three piece that have being plucked from the fringes due to their track, 'Transient', featuring in a decidedly slick advert for the new Ford Fiesta. Mixing mangled live bass, white noise crackles and twinkling ethereal organ the record is all at once startling and soothing and leaves an instant sonic fingerprint on the listener. This makes it perfect for advertising executives wanting to grab the viewer's attention and also explains why it has suddenly flown up the Shazam tag chart.
A closer inspection of the band's album, 'Solid State', which was released on the avant -garde minimal techno label Kompakt earlier this year, further pulls the listener in. Despite Kraftwerk being a prominent influence the music is not easily categorised, veering from melodic washes of warm synthesizer to menacing electro moments in an instant, making the music all at once less urgent than most dance music but more engaging than Zero 7 style electronica.
Despite being largely overlooked when they first arrived on the scene it looks as though Pluxus may well yet get another well deserved bite of the cherry thanks to this latest dose of corporate exposure.~Stephen Titmus~Copyright © Shazam Entertainment Limited 2009. All rights reserved
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