Shazam celebrates 15 million new users in just six months

Shazam grows from 20 to 35 million consumers worldwide

London, UK - February 13th 2009 - Shazam, the world's leading mobile music discovery provider, today celebrates the popularity of its award-winning music recognition application. Since September 2008, Shazam has grown from 20 million users to 35 million worldwide, with over a million tracks now being tagged every day across the world.

Following its introduction seven years ago, Shazam's success has been driven through its partnerships with many of the world's leading carriers and handset manufacturers. In demonstration of this: Shazam, already deployed by 75 carriers across 60 countries, was recently voted as the Best App Ever for 2008 on the iPhone (downloadable from the Apple App Store), and was also one of the most popular applications on the day that the Android Market launched.

Andrew Fisher, Shazam's CEO said: "Shazam has become a worldwide phenomenon and we have made significant progress in making music recognition ubiquitous on mobile phones. With consumers tagging an average of ten tracks a month, we're confident that this exponential growth of end-user adoption will continue throughout 2009 with an anticipated 50 million Shazamers before the end of the year."

The 'stickiness' of the application with consumers, generating over 100 million page impressions a month, demonstrates that Shazam can also offer advertisers a great way to promote their message. Shazam's applications offer consumers a detailed experience that takes them on a music journey from capturing new music, discovering more about the artist to sharing the moment with friends. Shazam can use this premium content to offer advertisers highly targeted marketing based on music lovers interests and preferences; knowing their likes, advertisers can send them relevant information such as when an album launches in store, or when concert dates are announced.

The popularity of Shazam shows that it is a driving force in mobile music, and has cemented its value to carriers, handset manufacturers, artists, labels and advertisers to create significant value from this new era.