Shazam Extends Hugely Popular Mobile Music Discovery Application to BlackBerry Smartphones

Shazam on BlackBerry smartphones empowers users to discover, acquire and share new music in a feature-rich mobile environment

London, UK - February 18 2009 - Shazam, the world's leading mobile music discovery provider, today announced the availability of its unique application for BlackBerry® smartphone users; allowing them to discover, purchase and share music anywhere they go. Shazam on BlackBerry smartphones is a featured application available within BlackBerry App World™, the new application store from Research In Motion (RIM) (Nasdaq: RIMM), officially launched at CTIA in Las Vegas this week.

Shazam on BlackBerry will include:

• Identify music anywhere: from the radio, TV, film, or in a store by simply holding a BlackBerry smartphone towards the music and selecting 'Tag Now'.

• Buy music immediately when it's heard: tag details link directly to Amazon, and other merchants as available, to give users instant access to the music they love and related music merchandise.

• Share the experience: send tags to friends who share same musical taste via SMS, email or BlackBerry® PIN messaging.

• Learn more about the music: read track and album reviews, artist biographies and (starting in North America initially) view song lyrics, plus find other music available from the same artist.

• Options to find similar music: discover other music similar to the track users like, to enhance their music collection and knowledge.

• Find out what's hot and popular: access to Shazam music charts generated by millions of other users in country.

• Music search capabilities: enabling users to easily find music by artist, album or track from a database with over 8 million songs.

 

"As the global popularity and demand of Shazam continues to expand, we are extremely pleased to deliver a featured application on BlackBerry - one of the most ubiquitous mobile platforms in the world," said Andrew Fisher, CEO of Shazam. "With Shazam now available on BlackBerry smartphones, users will gain access to a truly unique and enhanced music journey that will change the way music lovers experience mobile music."

Shazam allows users to identify music by simply holding a mobile handset to a song as it's playing. Shazam identifies and provides information to the user about the track, artist and album from its ever-expanding music database; currently consisting of over 8 million tracks, including the largest collection of undiscovered music and pre-release tracks. Since September 2008, Shazam has enjoyed a tremendous surge in popularity around the world, growing its user base from 20 to 35 million with more than one million tracks tagged each day.

"We continue to see increasing demand for multimedia applications and services from our customers and we believe Shazam adds multidimensional value to the mobile music experience for BlackBerry smartphone users," said Jeff McDowell, Vice President, Global Alliances at Research In Motion. "Shazam's unique features are perfectly suited to the BlackBerry platform. We are very pleased to prominently feature this innovative application in BlackBerry App World."

BlackBerry smartphone users who download the Shazam application between 1st of April and 31st of May will be given the option to try out the full-featured version on a 60 day promotional basis*; if they want to keep and continue to use Shazam they can pay anytime during the promotion or at the end of the period with a one-off fee of $4.99 / £5.00 / €4.99 depending on location.

Alternatively, if users prefer they can continue Shazaming for free on a limited** feature and tagging basis - available at the end of the promotional period.

* 60 day promotional period starts from the date of user setup. Setup needs to occur within the stated period of the offer.
** Limited means reduced functionality to that in the feature-enhanced version and restricted tagging usage.