Shazam Launches (SHAZAM) RED on App Store
World's first mobile app to support (RED)™ and help fight AIDS in Africa
London, UK - November 24, 2009 - Shazam, the world's leading mobile music discovery provider, today announced the availability of its (PRODUCT)RED™ Special Edition App on the App Store. New iPhone and iPod touch users who download the (SHAZAM)RED App, or existing users who upgrade, will have access to the same fantastic music discovery features as the recently launched Shazam Encore along with updated content related to (RED)™. For each app purchased 20% of the price is contributed to the Global Fund to fight AIDS, Tuberculosis and Malaria. (RED) funds are directed to HIV and AIDS programs in Africa.
"(RED) enables consumers to positively impact the lives of those living with AIDS in Africa through their purchases of products and we are incredibly honored to be the first mobile app company to partner with them," said Andrew Fisher, CEO of Shazam. "Given our popularity and that we already have more than 10 million iPhone and iPod touch users around the world, (SHAZAM)RED is a powerful way for our audience to create real change in the world."
"In the three years since (RED) launched, our partners and events have generated $140 million for the Global Fund, 100% of which flows straight through to AIDS programs in Africa," said Seb Bishop, CEO EMEA, (RED). "We're excited to expand our reach further with Shazam, one of the most recognized and exciting brands in the digital space. Music is core to our brand, and (SHAZAM)RED will be another great way for music fans to make a real impact on the lives of those living with HIV in Africa."
(RED) is a simple idea that transforms the collective power of shoppers into a financial force that helps those affected by AIDS in Africa. The goal of (RED) is to create both awareness and a sustainable flow of money from corporations into the Global Fund. Shazam is the first mobile app developer to link up with (RED) and joins several iconic brands including American Express, Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks.
The (SHAZAM)RED Special Edition App can be identified by its unique and specially designed red-coloured product icon. The app itself will include the same enhanced feature set, newly redesigned look and user interface as the recently launched Shazam Encore App to give the user the ultimate music journey experience. (SHAZAM)RED users will enjoy unlimited song tagging, music recommendations, access to Shazam music charts to keep up with what's hot and popular in music around the world and the ability to search music by artists, album or track. While driving, users can dock their iPhone or iPod touch to enter car mode and still discover whatever song is playing on the radio. (SHAZAM)RED will also include a dedicated tab linking to a web page featuring more about the impact of (RED) plus associated products and events.
Like Shazam Encore, the (SHAZAM)RED Special Edition App will initially launch in eight languages across twenty-two global markets and is available for the same price of £2.99/€3.99/$4.99, depending on location, from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/. All existing Shazam and news users will have the option to upgrade to (SHAZAM)RED.
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