Shazam – Old Navy Partnership A C-U-T-E Sensation

Shazamers Embrace Using App in Commercial Setting

London, UK – April 7, 2011 – Just over a month ago, Shazam®, the world’s leading mobile discovery company, announced a partnership with Old Navy to create a unique shopping experience using the Shazam discovery App for Old Navy’s spring advertising campaign, Old Navy Records. The revolutionary campaign uses the power of Shazam’s music discovery and sharing capability to Shazam Old Navy commercials to unlock and shop the looks featured in those ads, access exclusive Old Navy deals, styling tips, video and other content related to the campaign from their mobile devices.

Today, Shazam’s EVP of Advertising Sales, Evan Krauss, and Old Navy’s Senior Vice President of Marketing, Amy Curtis-McIntyre, are highlighting early results of the campaign at the Ad Age Digital conference in New York. During the first few weeks, the Old Navy Records campaign – launched the ad “Super C-U-T-E” on TV, online, in stores and on mobile – has given Old Navy customers a shopping experience unlike any other with the mobile interactive component driving significant customer engagement:

• In the first 2 weeks of the campaign, the reach was more than 38 million people

• 0.3% of them Shazam’d the commercial, three times the average online click-through of 0.1%

• 27% of the people who Shazam’d the ad either shopped, downloaded the song or viewed additional content.

During the same period, the “Super C-U-T-E” song was the most popular song Shazam’d on the first day of the campaign and stayed at number three for the week, along with new singles from Rihanna and The Black Eyed Peas.

The Old Navy songs and videos featured in the commercials are free to download and are available in the United States only; the content unlocked by Shazaming a song or video will reflect the TV commercial in rotation. The campaign will continue to run for another 5 months. The newest ads, “Ankle Show” and “D-R-E-S-S” are currently airing nationwide.