Spike TV Makes “Guys Choice” First Shazamable Awards Program!

Shazam for TV gives viewers a VIP Pass to see more of their favorite stars

Spike TV Makes “Guys Choice” First Shazamable Awards Program!

Shazam for TV gives viewers a VIP Pass to see more of their favorite stars

Palo Alto, CA – June 10, 2011 - Shazam®, the world’s leading mobile discovery company, today announced that Spike TV’s fifth annual “Guys Choice” awards, airing tonight at 9:00 EDST, will be the first Shazamable awards program using Shazam for TV to give the audience access to additional content on a “second screen”, their mobile device.

“We’re incredibly excited to work with Spike TV to make their ‘Guys Choice’ the ultimate fan experience, giving viewers of the awards ceremony access to exclusive scenes not available anywhere else.” said David Jones, Executive Vice President Marketing at Shazam. “Since Shazam for TV is more than a ‘check-in’, integrating it with awards ceremonies and events makes perfect sense to engage viewers and provide them with VIP pass to information and content about their favorite stars.”

There will be three Shazamable moments within the show. Two consist of exclusive backstage content featuring some of the “Guys Choice” winners including Mark Wahlberg, Blake Griffin, Jon Jones, Harrison Ford and Jim Carrey.  The other is exclusive footage from Triumph the Insult Comic Dog.  The “Guys Choice” awards is a star-studded event featuring categories focused on Spike TV’s “guy demographic” and voted on by their international fan-base.

“Spike TV has a close relationship to our audience and the 'Guys Choice' awards celebrate the performers they care about most," says Erik Flannigan, Executive Vice President of Digital Media for SPIKE. "Working with Shazam gives our viewers new ways to access content on handheld screens while they watch the telecast on television."

With Shazam’s unparalleled reach of more than 125 million users, Shazam for TV gives viewers the opportunity to engage with their favorite shows by Shazaming it to unlock content not available elsewhere.  Additionally, they can also share their tags on Twitter or use the Shazam Friends feature to share their discoveries with their Facebook friends and see a real-time feed of what their friends are watching.

For consumers who don't yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, the Ovi Store by Nokia, Windows Phone Marketplace, BlackBerry App World, and GetJar. The Shazam free App is available with five tags per month and Shazam Encore is priced at $4.99 for a 1-year subscription or a one-time fee of $5.99 on iOS; or a one-time fee of $4.99* on all other platforms.