Shazam and Twentieth Century Fox Launch First Shazam-Enabled Movie Promotion Campaign
Alvin and the Chipmunks: Chipwrecked integrates Shazam for TV to provide exclusive content and downloads
Los Angeles, CA – December 2, 2011 - Shazam®, the world’s leading mobile discovery company, and Twentieth Century Fox have teamed up to launch the first movie promotion campaign that leverages Shazam for TV to engage fans. Using the Shazam smartphone app, you can access exclusive content from the new chapter in the blockbuster Alvin and the Chipmunks movie franchise, Alvin and the Chipmunks: Chipwrecked, including:
- A limited-time free download of the film’s hit single, “Vacation,” performed by Alvin and the Chipmunks
- An extended Alvin and the Chipmunks: Chipwrecked trailer
- Additional clips from the movie
- A link to buy the first two Alvin and the Chipmunk movies on Blu-ray or DVD from Amazon.com
- A link to purchase tickets to Alvin and the Chipmunks: Chipwrecked
These Shazam/Chipwrecked uses will live on in your Tag List, providing access to the extras you can “snack on” anytime and anywhere, so you can engage with the movie even when you aren’t near a television. Additionally, with the Shazam Friends feature, you can share your interest in Chipwrecked with your friends on Facebook.
“We are excited to announce the launch of the first Shazam-enabled movie promotion working with Twentieth Century Fox and Alvin and the Chipmunks: Chipwrecked,” said David Jones, Shazam’s Executive Vice President, Marketing. “With Shazam for TV now being used for movie commercials on TV, fans have a fun, fast new way to learn and get more about movies they are interested in, see extended trailers and download content, such as songs, from the movie. Plus, it’s an easy way to buy movie tickets.”
“It’s incredibly exciting to be the first studio to incorporate an interactive mobile strategy using the Shazam App to promote Alvin and the Chipmunks: Chipwrecked,” said Ira Rubenstein, EVP Domestic Theater Marketing, Twentieth Century Fox. “Shazam gives us the opportunity to promote the movie through traditional marketing channels, as well as engage fans on mobile devices.”
The campaign runs today through end of December and the movie opens on December 16th.
With more than 165 million people using the service, Shazam is quickly becoming an integral part of the marketing mix for television shows, brands and now production companies around the globe who want to offer viewers a fun and engaging way to interact with their programs, commercials or movie promotions. When people use Shazam when watching TV, they have access to additional information, special offers and even exclusive downloads.
According to a US survey commissioned by Nielsen and Yahoo, 86% of smartphone users are engaged with their phones while watching TV. Shazam integrates social media allowing people to share their tags on Twitter or use the Shazam Friends feature to post their discoveries to their Facebook friends and see a real-time feed of what their friends are watching.
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