Shazam Launches New Shazam-Enabled Adverts in Australia with Cornetto and Pepsi
Leading mobile discover Shazam App enables people to tag new commercials for exclusive information and downloads
New York, NY – 20 December, 2011 - Shazam®, the world’s leading mobile discovery company, today announced it is working with leading consumer brands Cornetto® and Pepsi® and specialist Big Mobile Group to integrate its Shazam for TV™ service into new television campaigns launched in Australia.
“Our new campaigns with Cornetto and Pepsi mark an exciting opportunity for Shazam’s international expansion of our Shazam for TV service,” said Evan Krauss, Shazam’s EVP Advertising. “For years, people in 200 countries have been using Shazam to tag shows and adverts for the music in them. Now, they can tag the show or ad to conveniently access information about the product, shop or get exclusive downloads.”
The Cornetto Campaign - When people use Shazam while watching the Cornetto commercial, they will be taken to a mobile microsite where they can design an electronic message for the Cornetto bear to give to their friends and family.
The PepsiMax Campaign - The Pepsi commercial gives people the chance to download the PepsiMax App and the opportunity to win a AUD$30,000 “brocation” with friends.
With more than 165 million people using the service, Shazam is quickly becoming an integral part of the marketing mix for brands around the globe. Shazam for TV launched in Australia with the Smirnoff campaign featuring Pharrell Williams. Worldwide, companies like Burberry, Twentieth Century Fox and Honda have teamed up with Shazam to give people a fun and engaging way to interact with their commercials. When people Shazam an ad, they have access to additional information, special offers and even exclusive downloads.
According to a US survey, 86% of smartphone owners are engaged with their phones while watching TV. Early results from other Shazam-enabled campaigns prove that people are using their phones to engage with the ads:
- Shazamable ads drive traffic! In one ad campaign, Shazam drove 20% more traffic to the mobile microsite than the brand’s website received from all sources
- Shazamable ads drive engagement! Once people tag a Shazamable ad, on average, more than 65% of them go on to further engage with the brand to shop, download content or get additional information
Additionally, Shazam integrates social media allowing people to share their tags on Twitter or use the Shazam Friends feature to post their discoveries to their Facebook friends and see a real-time feed of what their friends are watching.
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