The In Crowd
The Fourmost's fortunes took a sharp turn upward in 1963 when they were given the nod by Brian Epstein and became a part of his stable of Liverpool-based acts. Their bookings improved and they were signed to EMI's Parlophone label, where they were recorded by George Martin. The band also got access to a pair of Lennon-McCartney originals ("Hello Little Girl," "I'm in Love") that got them noticed, and they peaked in April of 1964 with the single "A Little Lovin'," which got to number six in England. Unfortunately, none of the Fourmost were songwriters, and this left them at the mercy of outside inspiration and outside sources for songs, which quickly dried up as dozens of rival bands started covering the same material.
They also looked a bit stiff on-stage and on television, which was a problem as the bands around them got bolder in their presentations. Additionally, like a lot of early Liverpool acts, the Fourmost were oriented toward music careers that left room for cabaret-style humor, believing -- as had been the case before the Beatles -- that a band eventually branched out from straight-ahead rock & roll. Their music included a fair lacing of comedy tracks amid perfectly respectable covers of numbers like "The 'In' Crowd" and "Some Kind of Wonderful." Once the music around them began maturing in a different direction, into more advanced forms of rock & roll rather than toward pop, they found themselves on the outside looking in -- in 1965, while the Beatles were taking the first steps into the druggy ambience and the diverse folk and Indian sounds that would spice their second flourishing, and the Rolling Stones were shaking up the airwaves with "Satisfaction," the Fourmost were covering "Why Do Fools Fall in Love" (a great song, to be sure, but not exactly aiming high in ambition). With a few breaks and more focus, they might have been a somewhat more pop-oriented equivalent to the Action, but it wasn't to be.
The group never charted a single after the spring of 1964, despite an attempt in the summer of the 1966 to piggyback once more on the Beatles' work with a cover of "Here, There and Everywhere." The death of Mike Millward from leukemia in 1966 doomed the band's prospects, although Paul McCartney was still throwing some help their way as late as 1969. By then, they were fixtures on the cabaret circuit, and long since forgotten by most of the public. ~ Bruce Eder, Rovi
Track samples provided courtesy of iTunes
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