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Shazam's Review

Since Cadbury redirected their marketing campaign from sponsoring TV shows such as 'Coronation Street' to interrupting them during the commercial breaks with drumming Gorillas, the public have been confronted with a series of bewildering 'entertainment piece' adverts. More Youtube clip than sales pitch, these new Cadbury adverts have so far featured snare beating simians and out of control airport trucks synced prominently to a well know pop track, namely Phil Collin's 'In The Air Tonight' and Queen's 'Don't Stop Me Now'. Now on their latest ad Cadbury have delved even further in to the surreal as they use a pair of freaky 'eyebrow dancing' kids to promote their chocolaty wears. As usual, music is a major part of the new advert, this time featuring Freestyle's electro body popping anthem, 'Don't Stop The Rock', a favourite with B-boys and break dancers the world over since its emergence on the Miami club scene during the 80's. Containing horn stabs, vocoder voice effects, 808 beats and wobbly synth basslines the record contains all the archetypal electro ingredients; which is interesting when you realise that Freestyle is actually an alias of producer Pretty Tony, a man who pretty much defined the era with his work with Debbie Deb and hits like 'When I Hear Music'. With R&B, pop and dance music all continually looking to 'old skool' electro for inspiration you can expect 'Don't Stop The Rock' to enjoy a serious resurgence in the coming weeks.~Stephen Titmus~ Copyright © Shazam Entertainment Limited 2009. All rights reserved  shazam