James Dewees, who drummed for metalcore innovators Coalesce and played keyboards for the emo heroes Get Up Kids, also happens to be the mastermind behind the emo/synth Reggie & the Full Effect. Surrounding himself with false personas, Dewees delights in pranks like naming the debut album GREATEST HITS 1984-1987, and calling the follow-up PROMOTIONAL COPY, both of which confused retailers. Recent albums like SONGS NOT TO GET MARRIED TO and LAST STOP: CRAPPY TOWN let the mask slip, revealing the hurt beneath the playfulness.