Superbloom is the playlist that sees past genre, bringing you the sound of right now—from rising visionaries to trend-setting superstars redefining music on their own terms. Leading this week’s playlist is Bella Kay’s “iloveitiloveitiloveit.” The upbeat and heartfelt track finds the rising star candidly singing about her penchant for toxicity in her relationships, finding the thrill in conflict despite knowing it’s unhealthy. Listen to it now and add Superbloom to your library to stay up on the songs shaping the future of music.