It would be no surprise if K.Will's popularity were based purely on his rich, husky voice—which makes even the most sentimental song go down so smoothly. But the singer is also well-known as a radio DJ, composer, and vocal coach to other singers looking to emulate his dulcet tone. It's this warmth and generosity that shines through his music, a mix of tender ballads (“그립고 그립고 그립다 Missing You,” “꽃이 핀다 Growing” ) and bright pop tunes (“가슴이 뛴다 My Heart Is Beating,” “Lay Back”).