After an array of advertising and movie projects in the early 2010s, Jakes Bejoy officially entered the South Indian film music industry in 2014 and has been a bankable name ever since. His genre-hopping approach to crafting tunes for Malayalam flicks—from action thrillers to comedies—has led to soundtracks that are power-packed with EDM, rock and pop, but also rooted in classical and folk traditions.