Nogizaka46 formed with the aim of becoming the ultimate Japanese girl idol performance group, and challenging the mantle of AKB48. With dozens of members across several generations and subgroups, they specialise in danceable J-pop that's given a euphoric twist by the sheer number of voices that can interweave rich harmonies, stand-out solos and choral strength through unified refrains. Similar groups may rely on glossy studio production techniques, but Nogizaka46 set themselves apart with volume and spectacle brimming with undeniable star power.