The fact that The TOYS is the son of Thai pop star Nittaya Boonsoongnern makes perfect sense, as it explains where he got the talent and ambition to strike out on his own with his dreamy, loved-up R&B pop. He’s a guitar wizard who loves to play with retro sounds like gated drums, synth-wave beats, or the gently reverbed keyboard lines of classic soul. But it’s that flexible voice that really takes his sound into new territories: breathy and silky as it lights upon the skittering beat of “04:00”, or astounding as it slips into a hyper-speed tongue-twister rap flow.