Saudi singer Rashed Al Majid is a household name in the Middle East, having been recording since the age of 15, using his musical instincts to move traditional Khaleeji sounds like the oud into alignment with modern pop production and Western vibes. A glittering career has seen him shape a genre, foster a parallel media career and even record songs for a king and his country's football team. More recent championing of Emirati sounds has also meant the popularity of his impassioned love songs now carries right across the Gulf.