Rapper and entrepreneur Master P is the man behind No Limit Records, the legendary New Orleans hip-hop label that dominated the late ā90s, sellings tens of millions of records.
ā¢ In 1988, Master P launched No Limit using $10,000 from a malpractice settlement awarded to his family after his grandfatherās death.
ā¢ No Limit began as a record store in Richmond, California. An industrious Master P studied what albums people were buying and how they learned about them.
ā¢ Master P moved No Limitās operations to Louisiana in 1995. The roster came to include Mia X as well as Pās brothers C-Murder and Silkk The Shocker.
ā¢ In 1996, Master P struck an unprecedented distribution deal with Priority Records that allowed No Limit to keep its masters and publishing while reportedly sharing 15% of sales revenue.
ā¢ Released just nine months apart, Master Pās 1997 album Ghetto D and 1998ās MP Da Last Don both reached No. 1 on the Billboard 200.
ā¢ Of the 23 albums released by No Limit in 1998, 10 achieved gold or platinum certification.
ā¢ Master P grew the No Limit empire by expanding into film, apparel, and sports management.
ā¢ Despite signing contracts with the Charlotte Hornets and Toronto Raptors, Master P never played a regular-season NBA game.
Woonplaats
New Orleans, LA, United States
Genre
Hip-Hop/Rap
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