Jay Som’s heavily streamed 2019 single “Tenderness” doubles as a perfect microcosm of the L.A. singer’s career trajectory: What begins as an intimate, drum-machined confessional gradually blossoms into a splendorous pop strut. The artist born Melina Duterte became a DIY darling thanks to chillwavey earworms like “Baybee” (from her 2017 national breakthrough, Everybody Works), but since then, she’s pursued a more expansive vision on tracks like the jangle-powered psychedelic mini-epic “Superbike.” And while she’s indulged her love of ‘90s indie rock in the side project Bachelor, she’s also infiltrated the Top 40 pop world through her appearance on Troye Sivan’s 2022 single “Trouble.”