Matt Cardle's voice is both sweet and raw, which means it's perfect for adding a raucous edge to the emotional heft of ‘10s chart pop. He set out his stall as a passionate performer of skyscraping rock ballads on his X Factor-winning Biffy Clyro cover “When We Collide”, and plaintive but powerful belters like “Run for Your Life” capture him at his most furiously bereft. His soul scream sounds equally at home on the all-enveloping synth-pop of “Desire” and the disco heat of “When You Were My Girl”, while on pounding cuts such as “It's Only Love” and “Starlight”, it explodes into life over booming, blissful choruses.