If the trajectory of Hirdesh Singh’s musical journey is anything to go by, it pays to innovate. By masterfully blending hip-hop and bhangra, the man better known as Yo Yo Honey Singh has become one of India’s most successful musicians. Born in Punjab and educated in the UK, he prefers to perform in his native Punjabi language. Close adherence to his roots has made him a favourite of Bollywood soundtracks as well as an in-demand producer. His own cuts imbues Western styles with Indian flavour, from the R&B of “Dheere Dheere” to the club-ready pop of “Brown Rang”.