For Richie Campbell, reggae music is all about rich, acoustic grooves and compassionate motivation. The combination—delivered with an authentic-sounding Jamaican patois—has made him the biggest reggae star in Portugal. After leaving roots band Stepacide in 2010, the singer born Ricardo Costa launched his solo career with a series of LPs preaching love and positivity over ska-style guitar. These old-school vibrations set the tone for a bright future—evoking the kind of summer parties that begin with horn-accented dance grooves and soundtrack the sunset with Tarrus Riley-style lovers rock.