Brands Lining Up to Integrate Shazam into their Ads!
American Honda, Paramount Pictures, Progressive and Starbucks just a few of the A-List brands making their campaigns Shazamable
New York, NY – June 16, 2011 - Shazam®, the world’s leading mobile discovery company, today announced that, over the coming months, leading companies across a spectrum of industries will be integrating Shazamable moments into their ad campaigns.
“Shazam for TV is the industry standard for how companies can use mobile technology to drive deeper engagement with their television ad campaigns,” said Evan Krauss, Executive Vice President Advertising Sales at Shazam. “We’re now seeing companies in nearly every industry sector taking advantage of Shazam’s ‘second screen’ experience to provide consumers with additional product information or give them an easy and fast point-of-interest retail experience at the click of a button.”
Shazam leads the industry with a reach of more than 125 million users and gives brands the opportunity to connect with their customers during ads they might otherwise fast-forward through. When customers Shazam these ads, they have a simple way to find out more about the featured product, participate in promotions, or shop. Additionally, Shazam integrates social media allowing viewers to share their tags on Twitter or use the Shazam Friends feature to post their discoveries to their Facebook friends and see a real-time feed of what their friends are watching.
The following companies are integrating Shazam for TV into their campaigns:
Participants in the Starbucks SRCH scavenger hunt used Shazam in the first phase of the hunt to tag the Lady Gaga video for instructions on how to move on to the next phase
Paramount Pictures – in support of the Transformers 3 premiere on June 29, fans can Shazam TV and radio ads for a free download of an exclusive live version of the Linkin Park single, “When They Come For Me”, watch a featurette, buy show tickets or purchase the soundtrack
Procter and Gamble – as part of their Future Friendly initiative, viewers can Shazam their ads to see more on the environmental benefits of P&G Future Friendly products
Early results from other campaigns show a response rate that exceeds that of traditional internet campaigns:
Shazamable ads drive more traffic! In one ad campaign, Shazam drove 20% more traffic to the mobile microsite than the brand’s website received from all sources
0.3% of them Shazam’d the commercial, three times the average online click-through of 0.1%
27% of the people who Shazam’d the ad either shopped, downloaded the song featured in the ad or viewed additional content
This new round of Shazamable ads will run throughout the summer with new campaigns being added all the time.
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