Shazam Partners with Brita FilterForGood Music Project and Train for Shazam’s First Ever Exclusive “New Album Preview”
Brita ad campaign uses Shazam for TV to unlock streaming of soon-to-be-released Train album, “California 37” featuring the smash hit “Drive By”
New York –April 10, 2012 - Shazam®, the world’s leading media discovery company, today announces that the current Brita® TV ad campaign now incorporates Shazam for TV to both promote their Brita FilterforGood Music Project while giving fans of the popular band and GRAMMY winner, Train, an exclusive opportunity to hear their new album before its launch.
““The preview streaming of a new album from a top artist marks a first for Shazam. Brita was an ideal partner for this launch because of the Brita FilterForGood Music Project, a campaign to join bands and fans together to reduce bottled water-waste,” said Shazam EVP Advertising, Evan Krauss. “We’re excited about this new partnership because it combines our two core services, music and television, to give Shazam fans an exclusive early listen to the new Train album, ‘California 37’, set to release next week, on April 17th.”
The Shazam-enabled element will be added to the ad campaign currently running, starting today. During the ad, viewers will be prompted to “Shazam to see how Brita and Train are teaming up to ditch bottled water – get a free listen to Train’s new album, California 37.” When people use Shazam to tag the ad, they will get a link to listen to the new album, pre-order the new album, and also get more information on Brita’s FilterforGood Music Project. The current series of Shazam-enabled Brita TV ads can be viewed here, http://www.youtube.com/brita.
CALIFORNIA 37 will be released on April 17th and the band’s first single, “Drive By” is soaring. “Drive By” has been Top 10 at iTunes for weeks and sales have exceeded 800,000 and are nearing platinum. At radio “Drive By” is quickly moving up the charts at the Pop, AAA and AC formats and is currently number five on the Shazam World Tag Chart. With artists looking for new ways to launch albums and reach fans, partnerships such as the one between Shazam, Train and Brita offer an innovative way for musicians to rise about the “noise” in the market.
“Working with Train allows us to bring the Brita FilterForGood Music Project full circle,” said Drew McGowan with Brita. “Not only are we taking a number of their shows bottled water-free, but we’re also sharing an exclusive early listen to Train’s new album. By working together, we can give back to the planet and our fans at the same time.”
Train’s Pat Monahan notes, "We are excited that Shazam’s 200 million fans can preview the new album, and are also very supportive of Brita's FilterforGood campaign to help clean up our environment."
The Brita FilterforGood Music Project, which works with artists and fans to help the music industry go green, raises awareness of the simple changes everyone can make to be more environmentally friendly, starting with reducing the waste of plastic bottles. Brita is working with Train to help the band go bottle-free at select venues on their 2012 concert tour this year as part of a longer-running program that has worked with other successful acts such as Lady Antebellum, The Dave Matthews Band, Jack Johnson, Guster and The Black Eyed Peas.
Shazam recently launched the industry’s fastest tagging and includes unlimited tagging in the apps on Android and iOS devices, making it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature. For people who don't yet have the Shazam application on their smartphone, it is available for every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.
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