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IVE
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About IVE
IVE’s glamorous pop oeuvre isn’t just for show. The Korean group’s music shimmers with emboldened confidence, sweet honesty, and even a healthy dose of narcissism—as literally described in the lyrics of its slick hit single “LOVE DIVE.” Formed in 2021 with a name shortened from the expectant phrase “I Have,” the Seoul-based sextet of Gaeul, Rei, Yujin, Liz, Wonyoung, and Leeseo carry diverse charms with diamond-sharp poise, whether they’re flying into starry ’80s synths on “After LIKE” or manifesting their dreams on the power-marching “I AM.” IVE’s aesthetic may lean luxurious and preppy—the group even sings about it on the low-bubbling single “Kitsch”—but the members’ message is ultimately one of self-acceptance, as heard on softer B-sides like “Heroine” and the pop-rock ballad “Either Way.” Anyone can project a shiny façade in public; IVE recognizes that your most important supporter has to be yourself.
Influenced by IVEIVE has influenced the music of ish, MF Miho, DivaTeatime and more.
