IVE's Popular Music Videos
After LIKE
IVE
I AM
IVE
Kitsch
IVE
All Night
IVE & Saweetie
Baddie
IVE
Off The Record
IVE
HEYA
IVE
Accendio
IVE
Either Way
IVE
SUMMER FESTA
IVE
About IVE
Artist Biography
IVE’s glamorous pop oeuvre isn’t just for show. The Korean group’s music shimmers with emboldened confidence, sweet honesty, and even a healthy dose of narcissism—as literally described in the lyrics of its slick hit single “LOVE DIVE.” Formed in 2021 with a name shortened from the expectant phrase “I Have,” the Seoul-based sextet of Gaeul, Rei, Yujin, Liz, Wonyoung, and Leeseo carry diverse charms with diamond-sharp poise, whether they’re flying into starry ’80s synths on “After LIKE” or manifesting their dreams on the power-marching “I AM.” IVE’s aesthetic may lean luxurious and preppy—the group even sings about it on the low-bubbling single “Kitsch”—but the members’ message is ultimately one of self-acceptance, as heard on softer B-sides like “Heroine” and the pop-rock ballad “Either Way.” Anyone can project a shiny façade in public; IVE recognizes that your most important supporter has to be yourself.
Genre
K-Pop