Anirudh Ravichander found fame with the quirky, viral single “Why This Kolaveri Di?” and received critical acclaim for his work on David and Maan Karate. His film scores and viral sensations mash up traditional South Indian instruments and melodies with danceable rhythms, hip-hop swagger, big bass drops and metal-inspired attitude. Ravichander’s songs are the sound of modern Tamil cinema: bursting with colour, melodrama and escapism, respectful of the vibrant heritage but unafraid to shake up the status quo.