Johnyboy has not only garnered millions of views on the internet, he's also an artist whose appeal spans beyond the battle rap scene. The Latvian-Russian MC paints vivid, bleak images of life in northern Europe with deep, introspective lyrics. From childhood neglect to substance abuse, Johnyboy’s personal insights prove why hip-hop is such a potent storytelling device. But the man isn’t above a bit of tomfoolery, and songs like the onomatopoeic “VVV” show that he’s more than capable of having fun.