James Reid's smooth, silky vocals and choice R&B beats have made him a major pop star in the Philippines. The Australia-born performer kicked off his career in reality TV and film before shifting to music with the 2011 album We Are Whatever, a dance-pop collaboration with Bret Jackson. Subsequent releases found Reid wrapping hip-hop swagger, muted, sensuous synthesiser keys and downtempo funk into his evolving style. Hits like "On Top" and "Cool Down" show that Reid's all grown up, with suggestive lyrics on top of futuristic bedroom pop jams.