Intro

Well, uh

I started to get interested in creativity

Thirty years ago, 'cause I went to a conference in Cambridge

And I started reading the research

And then I started comparing it

With my own experience

My creativity comes from the unconscious

If creativity came from logic and intelligence

Then all the logical, intelligent people could do it

But they can't

It all boils down to

Getting into a playful and relaxed frame of mind

Getting into a playful and relaxed frame of mind