Participate

Content

Never forget the fact that we are all just... content

That anything you put out there, you're content

We are all just potential content for

Someone else's needs

I think people are happy to participate

There're just, y'know, hundreds of people

Rolling their dice

Throwing their hat into the content providing ring...

Content, forever

Make it mandatory, content

You don't have to pay people to participate

Your content

You are forced to participate

My content

You-- you-- you are forced to participate

Content is eternal

Content Content Content Content

Content Content Content Content

Content! Forever. Eternity

You don't need people any more

Nothing you can do about it, content

Nothing you can do

Content

You will be mashed up, cut up

Repackaged for someone else's needs

The world's largest hotel chain owns no hotels

Are we manipulable?

The world's largest retailer has no inventory

Manipulable, I can't talk

And the world's largest media company

Creates no content

Yeah, we're not producing the content. Uhm

We're allowing users to... to share

I hereby declare this to be an unlawful assembly

It's easy

You get all this user-generated content for free

You don't have to do anything

I don't create it

Right, you don't have to pay the agency

I own it

I think, I think people are happy to participate

It's expensive

Your content

Y'know what I mean, the sounds that are used

Are not cheap

My content

They're very expensive sounding sounds

That sound, right? I just had to get used to it

It's the responsibility of the industry

To figure out how to extract their value

Out of each generation

I want to know what they're talking about amongst themselves

And I want to spread that content

To the people who aren't this content yet

Content Content Content Content Content Content Content Content

Content Content Content Content Content Content Content Content

100% of the growth is going to companies

That don't create any content

Content Content Content Content Content Content Content Content

Content Content Content Content Content Content Content Content

Once we have these inspirational provocations

Your content

Data whisperers will become the new messiahs

My content

To create ideas so contagious they cannot be controlled

I like being in the Vortex

You got no control over it, man... it's eternal

When I'm in the vortex, I like being in the vortex

When I'm in the vortex, I want never to leave

When I'm in the vortex, I love the people who help me put stuff in the vortex

We're allowing users to... to participate

Clearly, you're in the vortex, it feels good here

Your words reflect that (it feels like clarity) that you're in the vortex

(Feels like power), that's it -- participate

And it will be my eternal quest, eternity

To give up whatever I have to give up (your content)

In order to spend more of my time (forever...)

In the vortex